Advertisers accept the EOA card when advertising to acquire new clients, to make better use of excess inventory, to reduce their cash expenses and as a competitive advantage.

EXAMPLE: One of EOA's media companies wants to hold a catered "Customer Appreciation function" in a local conference center, or fishing lodge – with entertainment and limo service for their key advertisers and their families. They want to pay for it with their EOA card which they fund by selling ads to EOA businesses. Because their out of pocket costs for incremental EOA sales are 10c on the dollar as they sell their ads at full value and because they only sell space/time that would of otherwise not been sold.

The media company enjoys a $15,000 event for an out of pocket cost of only $1,500 by paying with their EOA card. Using their EOA card allowed them to move their excess capacity, (unsold advertising), which increased their market share, and saved them $13,500 on their bottom line, while acquiring new advertisers that they would not have otherwise had, and it was all effortlessly accomplished with one phone call, without discounting any of their product line.

EOA advertisers use their Android or iPhone mobile apps or EOA's website to find what the media they want. They are compelled to bypass your competition, and purchase what they need within the network – as it saves them money and means larger sales for you.

Once all of the fixed costs of operating a radio or television station have been met (payroll, rent, equipment, etc.) any extra sold ads are gross profit. The cost to air extra advertisements is virtually nothing and there is almost always advertising space and time that goes unfilled every day. EOA brings new customers who will purchase advertising at full price. The station can use their EOA card to purchase products or services that it would normally buy using cash. The station saves cash, gains more customers and earns more revenue while better utilizing their resources.